Who is your customer? When you first draft your business concept, one of the first questions you ask is: Who is your customer? Identifying your target market is a critical step, as it gives you the proper direction on how to market your product. But…
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DIY Small Business Marketing Congratulations. You’ve managed to get your business to where it is today, but you’re looking to take it to the next level. You’ve gotten by as of late with minimal marketing effort. However, you’ve reached the end of one market and…
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5 Steps to Conquer Content Marketing Since the dawn of the internet, every single type of business regardless of size or service must have a content marketing strategy. Your audience and future audience requires a constant stream of content to be trickled into their minds….
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Summer Startup Ch. 07 | Video Marketing Tools Helllooooo Friennnndsss, Testing, testing, mic check, 2,1,2, or something along those lines. Another hectic week in the books. Last week we covered the formally written section of a web design proposal – which we have a final…
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Summer Startup Ch. 06 | Hashtag Search Hellooooooo Friendssss, It is Friday afternoon, August 7th, and I want to give a little insight on the hashtag search process and some of the websites that I use to identify high traffic hashtags. But before I get…
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Summer Startup Ch. 03 | Wake & Work | Social Media Apps Heyyoooo Friends, Or perhaps I should say, good-morning friends, as this particular chapter discusses our first steps to every morning. Let’s face it, mornings suck. You’ve established a nice cozy position in your…
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Summer Startup Ch. 02 | Grind Through the Flu Hellloooooo friends, This week has been a bit unusual. Stopped by a local business regarding some web design work; they run a small chain of stores in the Boston area – would be pretty amped if…
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Summer Startup Ch .01 | Intro Helllooo people of the internet, First and foremost, I want to thank you all for ending up on this blog. You may have stumbled across this during your broad internet search for whatever, and somehow you have managed to…
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Defining the Podcast This past Father’s Day remarked another notable moment in technological woes, when my very own father asked me, “What the hell is a podcast?” By now I’ve come to understand his misunderstanding of tech terms, password confusion, and general IT questions; so…
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Social Media Strategy Brilliance by Gymshark The social media strategy for the growing fitness apparel company, Gymshark, redefined the approach to launching a new brand. The focus of their growth was built around the unique social media strategy that they employed with great success. Here…
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