Who is your customer? When you first draft your business concept, one of the first questions you ask is: Who is your customer? Identifying your target market is a critical step, as it gives you the proper direction on how to market your product. But…
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Social Media for Small Business Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as…
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DIY Small Business Marketing Congratulations. You’ve managed to get your business to where it is today, but you’re looking to take it to the next level. You’ve gotten by as of late with minimal marketing effort. However, you’ve reached the end of one market and…
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5 Steps to Conquer Content Marketing Since the dawn of the internet, every single type of business regardless of size or service must have a content marketing strategy. Your audience and future audience requires a constant stream of content to be trickled into their minds….
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Summer Startup Ch. 06 | Hashtag Search Hellooooooo Friendssss, It is Friday afternoon, August 7th, and I want to give a little insight on the hashtag search process and some of the websites that I use to identify high traffic hashtags. But before I get…
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Summer Startup Ch. 04 | Client Social Media Management Helllooooo Friends, It has been a busy week and the days will only continue to get more and more hectic. Last week we took you on a 9 am to the 10am rundown of the daily…
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Summer Startup Ch. 03 | Wake & Work | Social Media Apps Heyyoooo Friends, Or perhaps I should say, good-morning friends, as this particular chapter discusses our first steps to every morning. Let’s face it, mornings suck. You’ve established a nice cozy position in your…
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Summer Startup Ch. 02 | Grind Through the Flu Hellloooooo friends, This week has been a bit unusual. Stopped by a local business regarding some web design work; they run a small chain of stores in the Boston area – would be pretty amped if…
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Summer Startup Ch .01 | Intro Helllooo people of the internet, First and foremost, I want to thank you all for ending up on this blog. You may have stumbled across this during your broad internet search for whatever, and somehow you have managed to…
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Defining the Podcast This past Father’s Day remarked another notable moment in technological woes, when my very own father asked me, “What the hell is a podcast?” By now I’ve come to understand his misunderstanding of tech terms, password confusion, and general IT questions; so…
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