Small Business Email Marketing: What is it? Email marketing is a form of digital marketing that takes place when a company (hopefully yours) emails its list of individuals in bulk form. The purpose of this bulk mailing is solicitation, requests or selling, by ultimately generating…
Read More →
Who is your customer? When you first draft your business concept, one of the first questions you ask is: Who is your customer? Identifying your target market is a critical step, as it gives you the proper direction on how to market your product. But…
Read More →
Social Media for Small Business Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as…
Read More →
How to Build a Website and Be Better than Free We are constantly bombarded by television advertisements on how to build a website, or building a website for free. We have all heard the saying, “you get what you pay for.” And in the case…
Read More →
DIY Small Business Marketing Congratulations. You’ve managed to get your business to where it is today, but you’re looking to take it to the next level. You’ve gotten by as of late with minimal marketing effort. However, you’ve reached the end of one market and…
Read More →
Summer Startup Ch. 02 | Grind Through the Flu Hellloooooo friends, This week has been a bit unusual. Stopped by a local business regarding some web design work; they run a small chain of stores in the Boston area – would be pretty amped if…
Read More →