Marketing a New Business: 5 Steps Small business ideas are generated on a daily basis, but marketing a new business idea is the biggest challenge to date. How do you start from zero and go to a hundred? With the evolving digital media platforms coupled…
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Content Marketing Strategy – Why? In the words of Bill Gates, “Content is king.” Whether you still believe in that or not is completely subjective, but let us explain why we think it is indeed reigning. Creating a content marketing strategy was originally intended to…
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Who is your customer? When you first draft your business concept, one of the first questions you ask is: Who is your customer? Identifying your target market is a critical step, as it gives you the proper direction on how to market your product. But…
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