Content Marketing Strategy – Why? In the words of Bill Gates, “Content is king.” Whether you still believe in that or not is completely subjective, but let us explain why we think it is indeed reigning. Creating a content marketing strategy was originally intended to…
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Keyword Planner 101 A keyword is what exactly what it sounds like, a word or brief phrase that describes a site, page, product, or service. Keywords are like stocks; their prowess can fluctuate with demand. Generally speaking, keywords are not volatile, but there can be…
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