Marketing a New Business: 5 Steps Small business ideas are generated on a daily basis, but marketing a new business idea is the biggest challenge to date. How do you start from zero and go to a hundred? With the evolving digital media platforms coupled…
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Content Marketing Strategy – Why? In the words of Bill Gates, “Content is king.” Whether you still believe in that or not is completely subjective, but let us explain why we think it is indeed reigning. Creating a content marketing strategy was originally intended to…
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How to Use Blogging Tools Like MacGyver Like MacGyver with a toothpick, tube-sock, a bent paperclip, and a wad of bubblegum, you too can propel yourself to success with the proper blogging tools. You see, when it comes to blogging, there is no set path…
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Small Business Email Marketing: What is it? Email marketing is a form of digital marketing that takes place when a company (hopefully yours) emails its list of individuals in bulk form. The purpose of this bulk mailing is solicitation, requests or selling, by ultimately generating…
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Who is your customer? When you first draft your business concept, one of the first questions you ask is: Who is your customer? Identifying your target market is a critical step, as it gives you the proper direction on how to market your product. But…
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Social Media for Small Business Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as…
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DIY Small Business Marketing Congratulations. You’ve managed to get your business to where it is today, but you’re looking to take it to the next level. You’ve gotten by as of late with minimal marketing effort. However, you’ve reached the end of one market and…
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5 Steps to Conquer Content Marketing Since the dawn of the internet, every single type of business regardless of size or service must have a content marketing strategy. Your audience and future audience requires a constant stream of content to be trickled into their minds….
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Summer Startup Ch. 07 | Video Marketing Tools Helllooooo Friennnndsss, Testing, testing, mic check, 2,1,2, or something along those lines. Another hectic week in the books. Last week we covered the formally written section of a web design proposal – which we have a final…
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Summer Startup Ch. 06 | Hashtag Search Hellooooooo Friendssss, It is Friday afternoon, August 7th, and I want to give a little insight on the hashtag search process and some of the websites that I use to identify high traffic hashtags. But before I get…
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